4 Tips for Beauty Brands: How to Choose the Right Cosmetic Packaging

You’ve done the research on your target demographic, and you have a clear understanding of what they want and need in their beauty products. But can you deliver it? Are you confident that you can do what the current customers demand?

It might seem like designing packaging is just an afterthought to all the other work that goes into running a beauty business – but putting thought into how your product will be presented (with the help of experts like the ones at Packaging Chimp) from day one is essential for success.

So before you get started on anything else, let’s discover 4 tips to take into account when choosing your cosmetic packaging.

1. Define the needs of your target demographic

When it comes to packaging cosmetics, it’s important to do your research and figure out what the needs of your target demographic are. This way, you can create packaging that is appealing and useful to them. You may need to conduct surveys or do some market research with the help of tools like Conjointly’s Conjoint Analysis Tool which can help determine the right features that your packaging needs to appeal to your target.

For example, you should think about how your target demographic plans on using the product. This will help guide you in creating a package that is easy to open and use for this particular type of consumer. Make sure they are able to open it without too much effort or frustration, but at the same time that it is sturdy enough to prevent any spills or breaks.

2. Research the wholesale packaging marketplace and explore some of the best options for your brand

When it comes to packaging your cosmetics, you want to be sure that you are using the best possible option. This is especially important if you decide to sell your products wholesale. Luckily, there are many great wholesale cosmetic packaging solutions available that can help protect and promote your brand.

Some of the benefits of using wholesale packaging solutions include:

• Affordability – purchasing wholesale packaging is typically cheaper than ordering separate packaging deliveries from different suppliers.
• Faster deliveries – customers need to know that they can get their products on time so ordering in bulk can make your deliveries more efficient.
• Customisable – if you want your products to stand out from the crowd then you need to use eye-catching packaging that adds value to your brand.

3. Create a list of all the products you want to sell, along with what type of packaging they need

There are a variety of types of products that beauty brands can sell. These include makeup, skincare, haircare, and fragrances. Beauty brands need to use different types of packaging for each type of product. For example, they might use a tube for lipstick, a bottle for shampoo, and a jar for face cream.

4. Evaluate each product’s wholesale packaging options and choose which one will work best

When you are looking for wholesale packaging to put your beauty products in, there are a few things to keep in mind. The packaging should be sturdy and protect the product, while also being attractive so that it will catch the consumer’s eye on store shelves.

Packaging for beauty products needs to be eye-catching because it is often the first thing that consumers see when they are looking for a new product. If the packaging doesn’t stand out, it is likely that the consumer will move on to the next product. Eye-catching packaging can also help to create a brand identity for a company.

It is also important that the packaging is easy to open and close, especially if it is a container like a jar or a tube. Similarly, you will need to decide what material you want the packaging to be made out of. For instance, if you purchase bulk essential oils you may net to pack them in individual glass bottles so as to make them presentable to the customers. Additionally, plastic is common for cosmetics because it is durable and can be transparent or coloured, but there are also other materials that can be used such as paper boxes or metal tins.

Choose your packaging carefully

Ultimately, cosmetic containers have become an important part of marketing. Furthermore, wholesale packaging options are a fantastic solution. You can check out the websites of different packaging companies such as Epic Packaging (https://www.epicpackaging.co/) and other similar ones. Compare them side by side and see which one suits your brand the best.

When it comes to cosmetics packaging design, there is no one-size-fits-all answer because each product needs its own unique container that reflects what’s inside.

Aesthetic considerations aside, your company’s branding should be front and centre on any package for maximum impact. To avoid costly mistakes in the future take time to research and test the best possible packaging for your brand.